To create a landing page for users to buy RoseSkinCo’s hair removal device, the Lumi - IPL Hair Removal Handset. The landing page’s goal was to bring traffic to the product’s PDP page and have users follow through on purchasing the product. Then the client requested to A/B test the landing page with different checkout options. This became an opportunity to increase engagement between the user customizing the product’s color.
Kopari adopted constructions that appear more organic and free. This includes flowing lines and soft shapes, asymmetrical construction, and dynamic forms.
It was essential for Kopari to include their comparison chart, so I simplified their chart to be a general overview for each product.
To create an informational landing page introducing Kopari’s all-over body moisturizer, the Ultra Restore Body Butter. The direction of the landing page design was to showcase the product itself and its’ benefits, while having their brand colors flow aesthetically throughout the page.
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Along with showcasing Kopari’s beautiful photography, it was important to point out the moisturizer’s benefits in each section.
Inspired by Kopari’s neutral colors to help the product’s brand color stand out against the landing page.
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